EVERGREEN, Colo. – Pure Spectrum CBD, LLC announces that effective immediately, Brady Bell will no longer serve as Chief Executive Officer of the company.

Daniel Huerter has been named as the new CEO. Mr. Huerter was one of Pure Spectrum’s founding members, where he played an integral and lead role in the rapid and successful growth of the company.

Huerter has made a name for himself in the hemp industry and is recognized for being the first person to appear on National TV discussing the benefits of CBD for athletes. His appearance on CBS Sports took place at the 2018 Crossfit Games, where Pure Spectrum made history as the first cannabis company to partner with a professional sports organization. He takes the helm of the company he co-founded in 2016 with a goal of restoring Pure Spectrum to its past success.

"I am excited to be back – and eager to serve the company as we focus on helping as many people as we can."

DANIEL HUERTER, CEO & CO-FOUNDING MEMBER

“Pure Spectrum is a company well-positioned to be successful, thanks to the incredible team they have in place – many of whom I know well and have worked with closely in the past,” said Huerter. “I am excited to be back – and eager to serve the company as we focus on helping as many people as we can.”