KANSAS CITY, MO – The Kansas City Royals are proud to announce a partnership with Pure Spectrum CBD, a hemp industry pioneer, and a leading producer of high-quality CBD products. This partnership will focus on educating fans about their Endocannabinoid Systems and the benefits of CBD for overall wellness.
In 2022, MLB became the first major professional sports league to partner with a CBD company, paving the way for teams across the country. Pure Spectrum, a USDA-certified organic company, now joins the short list of companies to partner with a professional baseball team. “The Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,” said Sarah Tourville, Executive Vice President, Chief Commercial & Community Impact Officer of the Kansas City Royals. “For this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.”
Pure Spectrum was the first CBD company to partner with a major sports organization when it sponsored the CrossFit Games in 2018. It continued to push boundaries for CBD hemp when it became the first company in the industry to partner with U.S. Olympic Governing bodies, USA Triathlon and USA Weightlifting.
The company’s cannabidiol oil 1250mg tincture recently became NSF Certified for Sport®, part of the requirements laid out by MLB. “As someone who grew up in Kansas City, this partnership with the Kansas City Royals is more than a ‘dream come true’ for me,” said Dan Huerter, CEO of Pure Spectrum. “To be able to work with such an iconic organization and to be a part of promoting health and wellness in my hometown community is an incredible honor. We are excited to make a positive impact in the community starting with the launch of this partnership as well as a sponsorship of last weekend’s Big Slick event. Our partnership with the Royals represents a monumental step forward for the entire industry and illustrates just how far we’ve come.”
Pure Spectrum and the Royals partnership includes a variety of in-stadium and community elements. The partnership started with the grand opening of the Pure Spectrum Lodge on Friday, June 2, the newest element of the Outfield Experience at the K. Equipped with fans and misters, the space is designed to give fans a place to relax and watch the game while learning about the positive effects of CBD. Pure Spectrum also served as the presenting partner of Yoga Day at the K on June 4. They will also serve as the presenting partner of Ag Night on August 1. 2023.